Alphalyst - Business Insight

Mobile App

Fintech

UI/UX

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Where Business Insight Meets Real-World Impact

How Alphalyst’s analytical frameworks reshape growth strategies across industries.

With ALPHALYST, you can filter industry-specific news and journal reports and view them in one place from multiple sources. It also helps the publishers define the news KPI by analyzing the keyword searches, session time, and report downloads.
The Integrated Information Portal provides a single point of access to public information as well as related data provided by concerned parties. It presents relevant data in a more transparent and user-friendly way.f

The Challenge we faced

“Our main challenge was to create a unique platform with a profound database where users can easily access news, blogs, and articles about their preferred industries, all in one place. We encountered some design challenges while working on this project, but overall, we are happy with the outcome of what we achieved.

Misaligned User Expectations

Users struggle to understand the product’s value quickly, leading to confusion and early drop-offs during onboarding.

Inefficient Navigation Flows

Poorly structured pathways force users to take unnecessary steps, slowing task completion and hurting overall usability.

Low Engagement Momentum

Lack of contextual cues and motivation points reduces user interaction, limiting retention and long-term platform adoption.

Designing a Clearer, Faster, and More Engaging User Experience

A focused approach to refining value communication, simplifying navigation, and strengthening user engagement across the product journey.

Clarified Value Positioning

We restructured the initial user journey to highlight the product’s core value within seconds, using clearer messaging, simplified screens, and contextual cues that build immediate understanding.

Optimized Navigation Framework

A streamlined information architecture reduced unnecessary steps, introducing intuitive pathways and consistent patterns that help users complete tasks faster with less cognitive effort.

Enhanced Engagement Triggers

Targeted nudges, micro-interactions, and contextual prompts were implemented to maintain user momentum, increasing interaction depth and driving long-term retention.

Clarified Value Positioning

We restructured the initial user journey to highlight the product’s core value within seconds, using clearer messaging, simplified screens, and contextual cues that build immediate understanding.

Optimized Navigation Framework

A streamlined information architecture reduced unnecessary steps, introducing intuitive pathways and consistent patterns that help users complete tasks faster with less cognitive effort.

Enhanced Engagement Triggers

Targeted nudges, micro-interactions, and contextual prompts were implemented to maintain user momentum, increasing interaction depth and driving long-term retention.

Main User Flow

High level view of possible pages and how the users move through the pages

Structuring the User Journey Through Low-Fidelity Exploration

Early sketches and layouts were created to validate flow, clarify interactions, and ensure every screen aligned with user needs before moving into detailed design.

Bringing the Experience to Life with Refined Visuals

High-fidelity screens showcase the final visual direction, combining clarity, usability, and brand expression to deliver a polished and intuitive product experience.